LinkedIn Announces New Creator Tools Including Post Analytics & Content Alerts
LinkedIn announced several new tools and features for creators. The announcement comes as the company reports that over 5.5 million people have turned on Creator Mode, and 50 percent more people follow people with Creator Mode on. In addition, there is 30 percent more engagement on content generated by those with Creator Mode on.
Here is a breakdown of the latest tools and features:
Creator Analytics: When Creator Mode is enabled, creators can access new analytics on their profile to view new data, such as impressions and engagement trends.
Source: LinkedIn
Post Analytics: In-depth analytics for posts, including a breakdown of different types of engagements and demographics of people posts, have reached.
Content Alerts: A subscribe bell on creators' profiles that lets users receive notifications when new content is shared.
Profile Video Tools: Prompts to inspire creators on what to share for their Profile Video, the ability to view how many people have viewed their Profile Video, and an option to display a Profile Video ring in search and feed.
Source: LinkedIn
Feature Your Newsletter: LinkedIn Newsletters can be highlighted on creators' profiles so users can subscribe easily.
Thanks to these updates, creators can now better understand how their content performs with different audiences, and leverage additional tools to strengthen their voices and grow their communities.
LinkedIn's mission to become a place for creators is not going unnoticed. Traditional mega creators like MrBeast and superstar athletes like Tom Brady, Kevin Durant, and Odell Beckham Jr. have joined the platform recently.
The combination of new creator experiences and testimonials showing how creators are having success on the platform will attract more creators. Even if creators do not feel like their content fits on the platform right now, they should at the very least try it out. It could be as simple as repurposing existing content or sharing new content that shows the behind-the-scenes side of being a creator.
Outside of reaching new audiences, LinkedIn can be a valuable tool for creators to establish relationships with marketers, which can help them secure opportunities for new brand partnerships
