Twitter Is Working On A 'Collaborations' Feature To Let Creators Co-Author Tweets

Source: Alessandro Pauluzzi

Twitter continues working on Collaborations. The feature was first discovered back in December by mobile developer Alessandro Paluzzi. He recently uncovered more code in Twitter's app that provides further insight. The feature lets users co-author tweets by inviting another account as a collaborator, similar to Instagram's Collabs. When the invitation is accepted, the posted tweet displays both accounts' profile photos and is shared with followers on both accounts.

Collaborations open up new opportunities. If Instagram's Collabs is any indicator, creators will use Collaborations to share content they partner on, such as threads, podcasts, and newsletters, while creators and brands will use it to distribute sponsored content. Collaborations maximize reach and awareness in both cases because the content is shared through two accounts rather than just one.

One specific use case for Collaborations that comes to mind is for name, image, and likeness (NIL) partnerships between student-athletes and brands. Unlike traditional influencer campaigns, NIL deals often involve student-athletes sharing content on Twitter. I expect many student-athletes and their brand partners to use Collaborations to distribute branded content to reach both parties’ audiences.