Visa Launches ‘Visa Creator Program’ to Help Digital-first Creators Grow Through NFTs
Source: Visa
Visa introduces a new creator program. The financial services company recently launched the Visa Creator Program, an initiative aimed at helping digital-first artists, musicians, fashion designers, and filmmakers grow their businesses using non-fungible tokens (NFTs).
The cohort-style program lasts one year, and selected creators are supported in five key areas. Among them are technical and product mentorship from Visa's crypto product and strategy leaders, community building with other NFT enthusiasts, access to thought leaders across Web3, crypto, and payments, opportunities to engage with Visa's clients and partners, and a one-time stipend to help kickstart their growth.
Many longstanding financial services companies were hesitant about Web3, but this has gradually changed over the past six months. As one of the early movers in its industry, Visa has taken notable steps such as building an in-house crypto team and recently purchasing a popular CryptoPunk NFT. Through the Visa Creator Program, Visa will strengthen its Web3 initiatives by providing educational opportunities, networking, and financial assistance to digital-first creators.
Visa is one of the latest companies to launch a program for creators that is not a social media platform. Last week, Hubspot announced its creator program in Hubspot Creators, which has similar components. By supporting creators through programs such as these, companies from all industries can become active participants in the creator economy.
