LinkedIn Previews New Post Analytics

Source: LinkedIn

LinkedIn previewed upcoming post analytics. 

LinkedIn's Chief Product Officer, Tomer Cohen, announced that creators will soon have access to new analytics on individual posts and overall performance across content and audience. Creators, for example, will be able to see how their content is performing with viewers who have certain job titles and the industries they are in.

LinkedIn's analytics offerings are quite limited at this time, so any improvements are likely to be welcomed. With these new analytics, creators will be able to better identify and understand how their content is resonating with different types of audiences. As a result, creators will be able to identify new strategies and optimizations to improve their performance, especially with certain audiences they hope to reach. 

As influencer marketing becomes more popular on LinkedIn, these analytics will also prove useful to marketers since they will provide better insight into the value of their collaborations with creators. This will be especially helpful when it comes to measuring whether their content is reaching their targeted audience, such as particular job titles or industries.