LinkedIn Allows Creators To Showcase A Link On Their Profile

LinkedIn now allows creators to showcase a link on their profile. With Creator Mode enabled, users have the option of adding a link at the top of their profiles, which they can customize. Also being added to the platform are new analytics for Groups, captions for Audio Events, and a new video trimming tool for native video.

Creators being able to showcase a link on their profile is the most exciting feature out of the new updates the Microsoft-owned platform is rolling out. This ability enables creators to include a relevant link such as a personal website, blog, business site, newsletter, or portfolio with other key information on their profile. With the link being prominently displayed, creators can drive traffic to a destination of their choice as people come across their profiles. Personally, I’m using the profile link to drive traffic to the signup page for this newsletter and have already seen some success with new LinkedIn connections becoming subscribers.

These updates come after Microsoft reported that LinkedIn sessions grew 22% with record engagements since last quarter. A big part of this is due to the Great Resignation, but its creator initiatives likely contributed. New tools and functionality continue to attract new creators to the platform and encourage existing users to create content.