YouTube Expands 'Super Thanks' Monetization Tool To All Creators

YouTube is expanding Super Thanks to all creators. After launching with select creators a year ago, the platform is bringing the tipping feature to millions of creators across 68 countries in the YouTube Partner Program. Along with the product expansion comes the option for viewers to customize their Super Thanks messages. Previously, viewers could only use a default message when sending a Super Thanks to creators, but now they can share customized messaging for more personalization.

With more creators being eligible for the monetization feature, it expands the number of creators that can now receive direct support from their most loyal fans. At the same time, it gives viewers the ability to reward their favorite creators for their entertainment. Combined, creators and their fans can deepen their relationship through Super Thanks.

Sarah Amira, a YouTube creator that shares content about living a keto lifestyle with her identical twin Emily as the Keto Twins, shared her excitement about the news with me.

“I am excited that Super Thanks is finally enabled on our Youtube channel. Right now we use a third-party site for donations, but we are hoping that since this feature is integrated into all of our videos it will make it easier for our viewers to donate. Super Thanks is a great option for creators who don’t want the pressure of having a membership but it still gives the viewer the option to support their favorite creators,” she said.

YouTube has always been a power player in creator monetization, and this latest move strengthens that position by democratizing Super Thanks and making it available to a wider range of creators