Tumblr Launches Experimental Feature Communities

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Tumblr has launched Communities, an experimental feature from the Tumblr Labs division. Communities offer users a dedicated space for individuals with shared interests and passions, such as favorite games, movies, hobbies, and much more. Each Community has moderators, members, and a separate feed from a user's Following and For You feeds.

The launch comes shortly after Tumblr shut down its creator monetization tool, Post+, as part of its efforts to focus on its core functionality.

Why It Matters: Communities bring a more social component to Tumblr by uniting people over like-minded topics in a semi-private experience. This will make it easier for users to enjoy the Tumblr experience together and be able to share, find, and discuss content that resonates with them the most.

Communities continue this year’s trend of social media platforms providing users with experiences that enable them to share content in more intimate, closed-off spaces, separate from their public feeds.