LinkedIn to Experiment with News Banner to Highlight News & Developing Stories
LinkedIn is set to experiment with a news banner at the top of users’ feeds, designed to spotlight new and developing stories relevant to the professional world. Curated by LinkedIn's editorial team, the banner will allow users to click through and explore related articles and posts from a variety of sources, including publishers, journalists, and creators.
While platforms like Facebook and X are moving away from news content and publishers, LinkedIn is leaning further into this space. Recently, the platform has increased its collaboration with publishers like helping them optimize their content on LinkedIn, offering opportunities to break company news with amplification support, and launching an ad revenue-sharing initiative with video publishers.
This gives users greater access to business-related news, blending traditional media, with insights from LinkedIn members. By doing so, LinkedIn will create a richer mix of perspectives, similar to how platforms like YouTube offer a combination of premium streaming and creator-driven content.
