Instagram Now Lets Users Play Reels at 2x Speed Like TikTok
Instagram is rolling out one of the most requested features—it’s giving users the ability to play a Reel at 2x speed by long-pressing on the left or right side of their screen.
Why It Matters: With this update, Instagram introduces a feature that users have wanted for a while. It’s also timely, given that Instagram now supports three-minute-long Reels. Allowing users to watch videos more quickly can increase the chances that they watch a full video, especially one on the longer side.
This move also puts Instagram in closer competition with TikTok, which already allows users to adjust playback speed. As attention spans shrink and content length increases, giving users control over playback speed could help boost engagement, retention, and overall user experience.
