VSCO Launches VSCO Hub To Connect Brands With Creators For Photography Work

VSCO

VSCO has introduced VSCO Hub, an AI-assisted platform that connects brands with photographers. Using a reference image, brands can find photographers whose styles align with theirs and further refine the search with filters such as location and category.

Brands can then request to connect with selected photographers, and if they are available, VSCO will facilitate the introduction, but the brands and photographers will define their collaboration terms and pricing.

Why It Matters: VSCO is bridging the gap between brands and creators for photography work. This supports their goals of aiding creators in monetization and enhancing their subscription revenue.

The focus on enabling brands to identify photographers with a particular aesthetic will be appealing to brands that want to outsource work for on-site shoots, product photography, user-generated content-style images, and photo licensing.

AI for Search: VSCO joins other creator marketplaces that are integrating more AI to help brands find the right creators based on their goals. Instagram also added machine learning to offer custom creator recommendations via its Instagram Creator Marketplace, indicating an industry trend toward AI-driven matchmaking.