ForceBrands Launches CreatorForce to Help Creator and Celebrity Brands Hire Talent

Source: ForceBrands

ForceBrands, a staffing and recruitment firm, has launched CreatorForce. This new solution focuses on hiring for creator and celebrity brands across various functions, including sales, marketing, operations, finance, human resources, and administration.

The solution is composed of three components:

• Impactful Search: an executive search practice and advisor network

• Direct Home: a platform for consumer-focused hiring for VP, director, and senior management positions

• A job board: for hiring entry-level talent, brand ambassadors, field marketing experts, and social media coordinators

Through these, the company aims to connect creators, creator agencies, tech entrepreneurs, and venture groups with the talent and support needed to build and accelerate creator-led businesses, products, and platforms.

ForceBrand's foray into specialized hiring for the creator economy adds to the growing list of companies expanding their business models and launching new divisions to cater to the creator economy, which Goldman Sachs forecasts to be a $480 billion market by 2027. For example, last year, Visa rolled out the Visa Ready Creator Commerce program to help creators access money faster.

CreatorForce should prove valuable as more creators launch their consumer brands and look to scale with talent resources. Because these types of businesses are unique, they typically require talent that is equally unique, from entry-level roles to C Suite. This makes it important that hiring for these businesses takes into consideration the nuances that may not exist with more traditional and legacy companies.

This, along with other initiatives such as MrBeast and East Carolina University partnering for a credential program to help prepare students to work in the creator economy, and Paddy Galloway's YTJobs platform, should make it easier for creators to hire the right talent to grow their businesses.