Roblox Partners with Shopify to Enable Creators & Brands to Sell Physical Merchandise

Roblox is partnering with e-commerce platforms, starting with Shopify, to enable creators and brands to sell physical merchandise directly from their digital experiences. Users can purchase these products via Shopify’s Checkout within Roblox games without leaving the app. This feature was previously tested with brands like ELF Cosmetics, Fandango, Walmart, and Warner Bros.

This was one of many announcements revealed during Roblox's recent 10th annual Roblox Developer Conference, including a higher revenue share for creators offering paid-access experiences and a creator affiliate program.

Why It Matters: This integration bridges the gap between digital and physical commerce. It allows creators and brands to drive commerce across Roblox’s 80 million daily active users and capitalize on the growing immersive gaming space.

Following its recently expanded partnership with YouTube, which brings more merchants to the YouTube Shopping program, Shopify continues establishing itself across notable creator platforms, benefiting creators, merchants, and viewers alike.