YouTube Updates Analytics for Artists to Include YouTube Shorts-Related Data

Source: YouTube

YouTube has enhanced its Analytics for Artists feature to include YouTube Shorts-related data in the Total Reach metrics. This means that artists and labels can now track the performance of Shorts created by their fans, as well as their official uploads and long-form videos. There is also a new Songs section that enables them to see how their music is being consumed and utilized across all formats in a single location.

Source: YouTube

The positive impact of fan-created Shorts on an artist's audience is evident, as the average artist experienced an increase of more than 80% in their Unique Viewers in January. Given this success, it's clear why YouTube has decided to include the performance of Shorts that feature an artist's music in their analytics toolbox. By providing a means of evaluating the performance of these short-form videos, artists and their teams may be motivated to take advantage of the format more frequently, whether by uploading content themselves or encouraging their fans to do so.