YouTube to Expand Thumbnail Customization Options for Shorts

YouTube / Shorts Logo

YouTube is set to introduce new features for Shorts thumbnails this year, including the ability to edit thumbnails post-upload and add text and filters. However, YouTube currently does not plan to allow creators to upload custom thumbnails for Shorts, citing that most watch time originates from the Shorts feed where thumbnails are not prominently displayed.

Why It Matters: These upcoming editing capabilities for Shorts thumbnails provide an alternative to custom thumbnails. Post-upload editing will allow creators to experiment with different frames, add text, and apply filters for further customization. Native text tools could help creators add compelling copy to their thumbnails, enticing viewers to watch when they visit the creators’ channel.

Shorts Versus Long: Creators have varying opinions on the value of Shorts compared to long-form content. However, YouTube's continuous investment in its short-form offering con. When platforms heavily invest in a feature or tool, it often presents opportunities for enhanced discovery and potential revenue for creators.