YouTube Tests Additional Insights In 'Creator Studio' To Help Creators With Content Creation & Discoverability

Source: YouTube

YouTube is starting to test additional insights for Creator Studio. Part of Search Insights, a feature that provides data on what people are searching for across the platform, the insights are as follows:

• Watch Interest: Creators can now review top, rising, or recent videos within a topic, giving them an idea of what new videos are being created and what types of videos are gaining popularity.

• Watch Activity: Creators can see what type and how much of a specific type of content their audiences are viewing. In addition, they have access to insights around searches, including searches for terms where their audiences couldn’t find content for what they were looking for via a Content Gaps section.

• Personalized Insights: Customized to the creator’s channel, creators can see insights into their audience’s interests and saved videos. These can serve as inspiration for videos that creators can make.

Insights like these help creators take a more data-backed approach to content creation and audience building on YouTube. By receiving all this data, creators have a higher chance of creating content that is not only discoverable but valuable to the YouTube community.

YouTube joins Pinterest, which also has search insights tools for creators in Pinterest Trends and Creative Inspiration. The former provides a historical view of the top search terms and topics across the platform. The latter breaks down new trends, the top trending pins across those trends, and creation ideas for those trends.

These tools help creators become more discoverable, gauge what audiences are interested in, and narrow where they should focus their efforts.