Instagram Is Developing A Native 'Media Kit' Feature To Help Creators Pitch Brands

Source: Instagram

Instagram is currently developing a Media Kit feature. Initially discovered by Alessandro Paluzzi and then confirmed by a Meta spokesperson, the feature would enable creators to create a media kit within the app.

Creators would be able to add a bio to describe themselves and the type of content they create, select their favorite posts to display, highlight brands they have worked with before, and share their Instagram Insights.

As of right now, the test is only internal. It hasn’t been rolled out to any creators yet. However, media kits have been essential in helping creators secure branded content deals for years. By making it easy for creators to build a media kit in just a few steps, Instagram provides creators with a useful resource that increases their chances of working with brands. But, it would also plug itself deeper into the influencer marketing landscape, at least when it comes to Instagram.

Although it hasn’t been confirmed, the Media Kit feature would likely tie into its Creator Marketplace, which is in testing mode with select brands and advertisers.

When the feature officially rolls out, Instagram will join YouTube as another social media platform that has a native Media Kit feature. Earlier this year, YouTube introduced its feature, which enables creators to make a shareable overview of their channels, including their bios, featured videos, channel stats, audience demographics and interests, past paid partnerships, contact information, and more. In addition, it can be downloaded as a PDF so that creators can directly share it with brands and make it discoverable through BrandConnect, YouTube’s in-house influencer marketing platform.

With many social media platforms having some form of a creator marketplace, look for them to also start to support media kit tools that not only plug into the marketplaces, but that creators can use offline when pitching directly to brands.

Chances are these tools won’t be as robust as some of the companies that focus mainly on building media kits for creators, but they will have the added advantage of verified analytics coming from the social media platforms themselves.