YouTube Experiments With 'Promotions' In YouTube Studio To Make Ad Buying Easier For Creators

YouTube is experimenting with a new Promotions tab within YouTube studio to simplify ad buying for creators.

Creators that are participants in the experiment will be able to run ad campaigns from YouTube directly instead of using Google Ads Manager, leveraging a simpler end-to-end workflow in YouTube Studio.

By integrating advertising solutions into YouTube Studio, creators can easily run promotions to grow their YouTube channels and reach a wider audience. As a result of the more convenient workflow and ease of use for ad campaigns, more creators will use Promotions. YouTube could potentially earn more ad dollars with increased use of Promotions, especially from creators who lack the knowledge of how to use Google Ads Manager.

YouTube rivals like Instagram and TikTok have also made buying ads easier for creators. TikTok, for example, launched a Promote button last year to allow users to turn organic videos into ads.