YouTube Now Displays Live Streams in The Shorts Feeds

YouTube

YouTube has launched Live in the Shorts Feed. This feature allows eligible creators who stream vertically to be discovered in the Shorts Feed.

When viewers scroll through the feed, they can see a preview of a live stream. They can then tap 'Watch Live' to view it full screen and engage with the live stream. This includes participating in chats and purchasing Channel Memberships. They can also continue swiping through the feed to discover and watch more vertical live streams.

Why It Matters: Live in the Shorts Feed resembles the TikTok LIVE experience, enabling users to find live streams as easily as short-form videos. This boosts discoverability for creators by giving them more opportunities to bring viewers to their live streams.

YouTube, alongside TikTok, has been steadily enhancing its live-streaming capabilities. Both have focused on providing creators with new avenues to interact with audiences, including being able to sell products. With Twitch facing challenges, the competition in the live-streaming arena appears wide open, at least in the long term.