TikTok Tests Exclusive Chats for LIVE Subscriptions with Sub Space

TikTok

TikTok is testing Sub Space, a new feature for TikTok LIVE Subscriptions. With Sub Space, creators can offer paying subscribers an exclusive chat, where creators can start conversations, choose topics for their messages, and share polls.

Why It Matters: Sub Space provides creators with a way to interact and engage with their subscribers, potentially making LIVE subscriptions more enticing by adding to existing perks for subscribers like Custom Emotes and Subscriber Badges.

Creators can use Sub Space to drive conversations during their live streams and be able to answer questions in Sub Space, on video, or directly in the chat, depending on what may work best for the creator and those tuning in.

Overall, chats can help enhance the live streaming experience, which is why YouTube and Twitch have also invested in the chat experience for live streamers, including Q&A and Pinned Messages.