YouTube Introduces Hashtag Suggestions For Shorts To Boost Discovery

Source: YouTube

YouTube is introducing a new feature for Shorts – Hashtag Suggestions.

How It Works

This feature, currently being tested with select creators in the US on iOS and Android, will offer relevant hashtags for creators to add to their video titles during the upload process. These suggestions are based on the creator's channel and previous uploads.

What It Means For Creators

Hashtags can be a useful tool on YouTube for driving the discovery of videos, especially Shorts. By providing creators with suggestions for hashtags to use in their titles, YouTube makes optimizing their content for discovery easier. To make this feature effective, YouTube should leverage artificial intelligence (AI) to serve creators with real-time, data-backed recommendations for hashtags that are performing well.

Effectiveness Of Hashtags

In early 2021, YouTube launched dedicated landing pages for hashtags to improve content grouping and discovery. This new hashtag suggestions feature builds on that effort, making it even easier for creators to ensure their content is discoverable on the platform.

Hashtags have been a valuable tool for driving discovery and engagement on social media platforms such as YouTube, LinkedIn, and TikTok. However, their effectiveness has decreased on other platforms, particularly Instagram.