Klarna Launches A Virtual Shopping Offering To Connect Shoppers With In-House Store Experts

Source: Klarna

Klarna launched a Virtual Shopping offering.

The Swedish buy now, pay later company now enables consumers to shop online by connecting them with in-store experts through live and video chats. Consumers can receive up-close photos and videos of products that they are interested in. They can also watch product demos in real-time from physical stores, dark stores from in-store experts, or at home. When interactions go well, in-store experts can offer customers to join their contact list to work with them again in the future. Over 300 brand websites, including Levi, Hugo Voss, and Herman Miller, can access the offering today.

Klarna enters the world of social commerce just as social platforms do. However, instead of relying on established influencers to drive sales, experts in the form of employees at partnered retailers will be tasked with converting shoppers.

Turning employees into influencers is becoming common practice as companies realize that their own employees are their best brand advocates. This is particularly true in this scenario since a retailer's employees can extend their expertise to the digital world and interact with customers just like they would in-store.

Retailers such as Macy’s have had success with turning their employees and personal stylists into their network of influencers. It’s not just beneficial for the retailers either. As is true with in-house experts at Klarna retailer partners, employees can increase their earnings beyond their standard pay.