TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community

Source: TikTok

TikTok rolled out TikTok Insights. It’s a new, interactive tool that provides insights into the TikTok community. By using filters such as audience, location, industry, holidays & events, and more, marketers can browse the latest and greatest research from TikTok from across the globe. TikTok Insights is the equivalent of Facebook’s Insights To Go and Pinterest Trends.

TikTok’s first to market insights tool gives marketers a wealth of data-backed insights to understand the behavior and interests of the TikTok community and how they connect with brands. The ability to view data based on specific data points can help marketers uncover and identify data points to inform their marketing and content strategies. The tool can be an easy way for marketers to generate a campaign concept based on their target audience, relevant industry, and relevant moments in time.