YouTube Adds 'New' Labels to Recently Uploaded Shorts in Search Results

Lindsey Gamble / YouTube Shorts 'New' Label

YouTube has started adding ‘New’ labels to recently uploaded shorts. When searching for content, some Shorts may display a small label at the top left with the word 'New' in white text on a black background.

Why It Matters: This update helps viewers easily spot and engage with recent Shorts in search results, especially when looking for timely content like news or sports highlights and commentary.

Since Shorts don’t display a publication date, the "New" label acts as a clear indicator of fresh content, which could appeal to viewers.

Additionally, by helping certain Shorts stand out in searches, this label might encourage creators to upload more frequently, knowing that their recent videos have a better chance of being noticed in a crowded space.