CapCut Launches a Community for Business Users and Marketing Professionals With CapCut for Business PowerLab

CapCut

CapCut announced CapCut for Business PowerLab, a new community on Discord and Facebook Groups for business users and industry professionals. Members get access to benefits such as early access to new CapCut for Business features, tips and tricks for creating content, the opportunity to connect with other CapCut for Business users, as well as product managers and marketing experts, and the ability to share product issues and provide feedback.

Interested users can join the community via the CapCut app.

Why It Matters: The community is the latest way that CapCut is trying to drive adoption of the business version of its editing tools. By providing perks and benefits as mentioned above, TikTok's sister company can help its community of business users and industry professionals leverage its tools and features better, test out beta products, and receive insights that can help with product improvements.

CapCut has been using various methods to promote its products, including launching an affiliate program to recruit creators to create CapCut-related content on Instagram and YouTube in exchange for rewards.