Twitter Launches Twitter Shops To Connect Brands & Shoppers

Source: Twitter

Twitter launched Twitter Shops. The beta feature enables merchants to curate a collection of up to 50 products to showcase on their profiles. Merchants with Twitter Shops enabled will have a View Shop button above their Tweets. By clicking the button, users can browse products and learn more about them, and then check out on the merchant's website.

Twitter Shops joins Shop Module and Live Shopping, other features of Twitter Shopping. It builds on the platform’s other e-commerce features and adds to its recent efforts to connect brands and shoppers.

“People are already talking about products on Twitter. We want Twitter Shops to be the home for merchants on Twitter where they can intentionally curate a catalog of products for their Twitter audience and build upon the product discussions already happening on our service by giving shoppers a point of action where a conversation can become a purchase,” Twitter said in a blog post.

Compared to more visually focused social media platforms like Instagram and Pinterest, Twitter’s shopping capabilities are limited. There’s no word whether the platform is simply looking to check the box when it comes to shopping or if it’s trying to eventually create a more robust shopping experience. If it’s the latter, Twitter will need to find a way to get brands to churn out more visual content that will make product discovery easier.