Pinterest Revamps The 'Pinterest Creator Fund' Program

Source: Pinterest

Pinterest announced expansions to the Pinterest Creator Fund program. 

Focused on supporting creators from underrepresented backgrounds (e.g. people of color, people with disabilities, and members of the LGBTQIA+ community), the company increased its previous program investment from $500K to $1.2 million and revamped the structure. 

The program will run on a quarterly cycle, with new creators participating every three months. Each cycle will focus on different verticals, such as Fashion and Beauty, Food, and Lifestyle and Wellness. Participants will receive $25K in cash grants, ad credits, equipment stipends, and opportunities for brand partnerships, as well as Pinterest training and industry insight from industry experts. The first cohort is sponsored by L'Oréal USA and is targeted at Fashion and Beauty creators. 

With the program's expansion, Pinterest continues its efforts to attract up-and-coming creators. By increasing monetary support and adding new components, Pinterest creators can expand their presence. Compared to Meta and TikTok, the Creator Fund is relatively small. However, the overall initiative provides creators with additional value that is more likely to help them achieve sustainable, long-term success.