Twitter Discontinues CoTweets In Advance of Essay Attachment Feature

Source: Twitter

Twitter announced that it would no longer support CoTweets, a feature it was experimenting with that allowed users to co-author tweets that appear on both profiles. The move goes against a trend in platforms providing creators and brands with new ways to collaborate. Instagram’s Collabs offers similar functionality and has been quite popular for collaborative posts between creators and brands.

According to the announcement, there’s a chance a revamped version of CoTweets that incorporates user feedback could appear in the future. Though CoTweets are being discontinued, users have updates to look forward to next week. Twitter says it will launch a beta version of a feature that will let creators add essays as attachments to their tweets and monetize them through a revamped version of Super Follows.

The Elon Musk-led Twitter is unpredictable. Before he took over, the platform made strong progress on new features and experiments that helped creators, including CoTweets. However, that progress has been stalled in recent months as Musk has launched several features that often are out of touch or don’t provide value. Despite this, new features around creator monetization will always be well-received as they enable creators to get rewarded for the content they put out. Based on everything we’ve seen, the essays as attachments feature and new creator subscriptions will launch with a few issues.