Twitter Updates its Paid Partnerships Policy

Source: Twitter

Twitter has recently updated its Paid Partnerships policy to ensure greater transparency among creators, brands, and agencies when it comes to sponsored content. The new policies are similar to those implemented by other platforms, requiring all parties to clearly disclose tweets that are shared in return for any compensation or tweets with affiliate or discount codes that give users incentives or benefits. These must be done with clear and simple language such as #ad, #paidpartnerships, and #sponsored.

Twitter also stated that the lack of appropriate disclosures could result in enforcement actions from both Twitter and governing bodies like the Federal Trade Commission (FTC).

“In addition to abiding by the Twitter Rules, users, including creators and brands, that participate in Paid Partnerships are responsible for complying with all applicable laws and regulations, including but not limited to, all advertising laws and, where applicable, FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising,” Twitter says.

Additionally, there is a specific section pertraining to the UK, which likely is a result of the platform coming under fire from the UK in recent months.