Pinterest Expands Its Creator Inclusion Fund to Additional Countries and Opens It Up To Publishers, Digital Magazines, and Content Collectives
Source: Pinterest
Pinterest continues its support for content creators from underrepresented communities with new updates to its Creator Inclusion Fund. Launched last year, the incubator program aims to offer financial and educational support to creators who have been historically underrepresented in the industry.
What’s New
Pinterest announced that the Fund is expanding to five additional countries: Canada, Germany, Austria, Switzerland, and France, later this year.
In addition, Pinterest is expanding the Fund into a North America Creator Fund that includes both the US and Canada. This newly launched cycle is focused on sustainability, a popular category across Pinterest, as more users are actively looking for ways to be more eco-conscious. During the program, participants will create Pins and curate Pinterest Boards focused on upcycling, foraging, farming, thrifting, gardening, and other sustainable-focused content.
Publishers, Magazines, and Collectives Welcomed
Another important update is that Pinterest is now inviting independent publishers, digital magazines, and content collectives, in addition to individual creators, highlighting the value the platform sees in relationships with different types of content creators. In recent months, it has launched partnerships with publishers like Tastemade, Condé Nast Entertainment, and Dotdash Meredith to create exclusive content.
Pinterest’s Holistic Approach to Creator Funds
Compared to other Creator Funds, which mainly focus on paying creators for their content, Pinterest's approach is holistic, providing creators with access to resources to help them grow their audiences and monetize their content. It's a strategy that has worked well so far, with past participants such as Pamyla Cummings and Ryan Razooky experiencing significant growth in their audiences and businesses.
Cummings, a skincare and beauty creator, used her Creator Fund grant to put herself through esthetics school and now runs her own small business as a licensed esthetician. Razooky, a youth basketball trainer, saw a 20% growth in followers in three months and used ad credits from the Fund to sell merchandise and form brand partnerships, expanding his business to another gym.
“Our mission is to bring everyone the inspiration to create a life they love, and inspiration is fueled by diversity of experiences, perspectives and communities. Expanding this program will unlock more opportunities for disproportionately underrepresented creators and content producers to gain financial support, exposure, resources and reach new audiences looking to be inspired by their passions on our platform,” said Zeny Shifferaw, Pinterest’s Creator Inclusion Lead.
Content creators can apply via a form for consideration through April 13th.
