Triller Launches Crosshype, A New Influencer Marketing Product With Guaranteed Views & A Calculable CPM

Photo: Triller

Triller announced the launch of Crosshype, a new product that allows brands and marketers to purchase influencer marketing with guaranteed views and a calculable CPM.

According to the short-form video app, this marks the first time an app has been able to guarantee views on its platform while enabling influencers to create and share content across multiple platforms. With Crosshype, brands and marketers have the ability to purchase influencer marketing similarly to programmatic advertising like paid social ads and display ads.

“With millions of dollars going into influencer marketing, the industry deserves to have a platform that allows them to continually shift dollars from all aspects of the marketing plan including media,” said Bonin Bough, chief growth officer of Triller, in a press release.

Crosshype isn’t just focused on brands and marketers. The app sees the product as a way to provide influencers and creators on its platform with significant business opportunities and the ability to connect and collaborate with brands on a long-term basis.

"We are the only platform to offer guaranteed influencer media- in fact, we are creating the category because our ethos remains focused on helping creators monetize their creativity while sharing content with their fans," Ryan Kavanaugh, Triller Co-Owner said.

Triller says that it has already “made deals with over twenty-five of the most recognized companies” and is starting to roll out campaigns.

Insights & Analysis:

Although details are limited about how Crosshype will actually work, the product will certainly be attractive to brands and marketers.

Enabling brands and marketers to buy influencer marketing as they can do with other types of media brings more predictability to influencer marketing, allowing them to know what type of performance they can expect based on a certain dollar amount. This will especially be helpful for agencies and other partners who are handling influencer marketing efforts on behalf of brands, who often want accurate performance forecasting for campaigns.

By incorporating a familiar media buying experience to influencer marketing, Triller could become the platform of choice for brands and marketers, that see the value of influencer-generated video content but also need to know that their campaigns are going to meet a certain threshold for performance. Those who are risk-averse might see Triller and Crosshype as a way to test the waters of influencer marketing while obtaining some form of a guarantee on ROI.

With short-form video the soon to be preferred content format for influencer marketing, Crosshype has the potential to be a game-changer for how brands and marketers purchase influencer marketing. Due to the predictability and guaranteed results and perhaps most important, the ability to more efficiently compare influencer marketing and programming marketing purchasing against each other, we should see a rise in the number of influencer marketing campaigns on the budding app.

If this model of influencer marketing proves out, don’t be surprised to see TikTok and other short-form video apps roll out their own version.

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SOURCE: PR Newswire