TikTok’s ‘Profile Kit’ Feature Gives Creators The Ability To Display Their Videos Across Other Platforms Including Linktree
Source: Linktree
TikTok introduced a feature called Profile Kit, which is part of its TikTok Developers Program, allowing developers to build tools for creators and communities.
how profile kit works
With Profile Kit, creators can showcase their TikTok content across third-party sites and platforms. Starting with Linktree as the first integration, creators can choose up to six of their TikTok videos to display within the link-in-bio tool. They can choose to have their most recent and popular videos displayed automatically or hand-select what videos are displayed. Profile visitors can then watch videos natively with the option to go to creators' TikTok profile via a Follow On TikTok button.
A Win For CReators, TikTok & linktree
TikTok kicking off the feature with a link-in-bio tool makes a lot of sense, as link-in-bio tools have become the go-to websites for creators. Many creators use these mini landing pages instead of traditional websites to house all their links in one place, promote their content, sell their products and services, and much more.
With the ability to share their TikTok videos directly within their Linktree, creators can get their videos in front of people who visit their Linktree. This gives viewers an idea of the type of content creators share, which could encourage viewers to follow them on TikTok, allowing creators to drive views for their content and grow their audience simultaneously.
Creators can also use this to showcase examples of previously branded content and brand partnerships to brands interested in collaborating. As added value, creators can offer to display their sponsored TikTok videos in their Linktree to increase reach and visbility. For creators that get a lot of traffic to their Linktree, this is quite valuable for brand partners.
Linktree and TikTok also benefit from this integration. Linktree adds a new feature that can help differentiate it from the crowded link-in-bio space, while TikTok gets to extend content viewership and engagement even when users aren’t logged into its app. With over 30 million TikTok creators using Linktree and five million views per day on TikTok coming from Linktree profiles, Linktree provides TikTok with a valuable traffic source.
What Else Could Profit Kit Bring
Link-in-bio tools are low-hanging fruit for Profile Kit integration. However, there is a lot of opportunity for TikTok and developers to launch integrations that bring TikTok videos to other experiences, both online and offline.
