Instagram Tests 'Group Profiles' To Allow Creators To Share Content To A Shared Profile
Source: Instagram
Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.
Currently, the test is limited to select users in Canada. The feature was first discovered this past August and recently confirmed by a Meta spokesperson in a statement to Insider.
How Group Profiles work
Group Profiles will have Admins and can have up to 5,000 members. When setting up a profile, Admins can add a description and website and choose to make it public or private. In the case that they are private, they are visible only to members. In addition, once they are private, it cannot be undone. Admins can also delete the profile or any shared content at any time.
How Creators & Brands Can Use Group Profiles
Group Profiles provide new ways for creators and brands to share content.
Creators could launch private Group Profiles to serve as a digital co-working space, where they can preview upcoming posts and get feedback from the creator community, similar to VSCO Spaces. Also, creators who are part of collectives or groups (e.g., 100 Thieves) may opt for a Group Profile to build a central place for group members to share content and direct their fans to.
As for brands, Group Profiles could be useful for holding companies like Unilever to have a collaborative profile, where the different brands under them can post content from their respective brands. They could even use the Collabs feature to share that content across their specific brand profile and the Group Profile. In addition, brands could use these profiles to bring their ambassadors and creator partners together.
More Ways For Creators To Share & Collaborate
The testing of Group Profiles reflects the greater trend in platforms, allowing users to share content in private or smaller spaces and helping creators collaborate. In just the last few months, several features supporting these have been launched or are in testing. There’s going to continue to be more in the near future.
