LinkedIn Tests A Dedicated Space For Users To Discover Content Outside Their Network

LinkedIn is testing a dedicated space for users to discover new content outside their network. With tabs such as Top, Videos, Newsletters, and Events, users can find trending content aligned with their professional interests, news, and relevant events curated by LinkedIn's editorial team.

According to Blake Barnes, the VP of Product at LinkedIn, LinkedIn witnessed a 2X increase in people engaging with posts that share knowledge, ideas, and advice. Also, more users are using content search to find content from people they aren’t connected with.

Personalized content recommendations are quite familiar across social media today. From TikTok's For You Page to Instagram Explore, users are being presented with content that platforms think they will prefer. LinkedIn looks to do this with its current test. However, instead of relying on algorithms, it uses human curation, which is slightly different from market trends.

This approach could result in higher-quality content being pushed to users through the discovery experience, but the content being shown may only come from more established creators due to manually selected content. To make this initial test successful, the LinkedIn editorial team should make it a point to curate content from creators of all sizes to make it an all-compassing discovery experience.