TikTok Teams Up With Brand Partners For New 'Small Gestures' Initiative
TikTok is teaming up with several brand partners for a new initiative called Small Gestures.
The initiative enables TikTok users to provide their friends and family with “much-needed comfort” and “thinking of you reminders” through the small gesture of sending a gift.
“During this continued period of social distancing, finding ways to connect with loved ones near and far is becoming increasingly hard to do. In an effort to give back and spark joy throughout the TikTok community and beyond, we've come together with our brand partners to launch 'Small Gestures,”' the short-form video app said in a blog post.
By TikTok teaming up with some of the leading brands in the music, gaming, fitness and wellness, food, and hospitality verticals, users are able to send their friends and family gifts such as a 3-month Adobe Premiere Rush membership and a one-month Dash Pass subscription for DoorDash, for free and up to three separate occasions.
As of launch, Small Gestures includes the following partners and offers:
Adobe Premiere Rush is an easy-to-use, all-in-one video editing app built for online video creators. Know someone looking to level up their TikTok game? Now you can share the gift of creativity with a free 90-day subscription to Premiere Rush!
Alo Moves specializes in on-demand yoga, fitness, and mindfulness for home and on the go. Gift your favorite yogi with a free 30-day trial to test drive the Alo Moves classes for themselves.
The Bouqs Co. is a flower delivery service specializing in eco-friendly farm-fresh flower arrangements and plant delivery nationwide. Know someone who'd love to put together their own beautiful bouquet? Send them $30 off their purchase!
DoorDash, the on-demand food delivery platform, is offering a 1-month free DashPass subscription for the foodies in your life.
Fitplan offers elite personal training for a fraction of the price, and now you can give the gift of a personal trainer to the fitness enthusiast in your life by sending them a free 90-day trial of the Fitplan platform.
Fluent Forever, the revolutionary language-fluency app, is offering a 60-day free subscription for your friends or family who are looking to learn a new language.
Pandora, the streaming service, is offering a 90-day trial subscription for those who find joy in streaming endless hours of their favorite music and podcasts.
REBBL, one of the leading natural beverage brands in the U.S., is offering a code for 15% off online to try their popular coconut-milk-based beverages.
Skillshare is an online learning community with thousands of inspiring classes for creative and curious people. Now you can give the creative and curious people in your life a 2-month Premium Membership for unlimited access to Skillshare.
Square Enix is the video game developer, publisher, and distribution company known best for its Final Fantasy, Dragon Quest, and Kingdom Hearts role-playing video game franchises. On behalf of Square Enix Montreal, they are providing a limited offering of Lara Croft GO, Hitman GO and Deus EX GO free to your friends and family.
Talkspace offers online and mobile therapy sessions wherever and whenever you need it, and now you can give the gift of online therapy with a $120 credit to Talkspace.
Accessing Small Gestures is quite easy. Users can do so by searching ‘Small Gestures’ on the Discover Page, clicking the purple banner at the top of the page, browsing through partner offerings, tapping an offer, and then sending it as a message.
You can learn more about Small Gestures here.
Insights & Analysis:
Social media platforms have focused much of their efforts over the last two months in helping to support the battle against COVID-19. In addition to donating large monetary gifts, they are leveraging the power of their platforms to bring communities together and help them feel connected despite widespread social distancing.
TikTok’s Small Gestures gives users another opportunity to connect and support each other by sending gifts at no cost. Although the gifts available are relatively similar to what brands entice and offer people as a free trial (i.e. free three-month subscription), they still are beneficial especially considering the main focus of the initiative. With so many people and things being affected in the world, even the smallest of gifts can make a difference. Small Gestures make it easy to do just that.
Will TikTok users actually take advantage of Small Gestures and send gifts to their loved ones? We have to wait and see. But, the concept of the new initiative is appealing and really could be used across any of the social media platforms that aren’t named TikTok. As we’re seen in the past and even more now, platforms have no problems copying each other’s features or tools, so don’t be surprised if Instagram comes out with its own version of Small Gestures in the upcoming weeks.
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SOURCE: TikTok Newsroom
