YouTube Introduces Requirements for AI-Generated Content Including Disclosure Labels

YouTube

YouTube has announced new requirements for AI-generated content. Creators are now obligated to disclose when they've used AI tools to create altered or synthetic content that appears realistic, utilizing dedicated disclosure labels. When uploading a video, creators can select these labels, making them visible in the video description and on the video player in the case of more sensitive topics.

In addition, YouTube is allowing creators, artists, and viewers to request the removal of AI-generated content that includes an identifiable individual (e.g., face or voice). YouTube’s music partners, including labels, also have the authority to request the removal of AI-generated music imitating an artist.

Why It Matters: YouTube joins TikTok and Meta in updating guidelines and policies for AI-generated content, introducing disclosure labels. This marks a positive step for YouTube as it delves further into AI, aligning with its competitors and the broader tech landscape.

While enforcement of these remains a question, anticipate social media platforms implementing additional measures to ensure viewers are informed when encountering AI-generated content and to combat the misuse of AI.