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Lindsey Gamble 4/1/25 Lindsey Gamble 4/1/25

YouTube Is Changing How It Calculates Views for Shorts to Align with TikTok and Instagram

Starting March 31st, YouTube will update how it counts views for Shorts.

Lindsey Gamble 11/20/24 Lindsey Gamble 11/20/24

Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats

Facebook announced that Views will now be the primary metric for posts, following Instagram’s lead.

Lindsey Gamble 8/8/24 Lindsey Gamble 8/8/24

Instagram Shifts to Views as the Primary Metric: Implications for Creators, Brands & Influencer Marketing

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.