Snapchat Tests A Revenue Share With Creators Through Mid-Roll Advertisements

Source: Snapchat

Snapchat is testing a revenue share with select creators.

The platform is partnering with Snap Stars, who are verified creators with a large following, to place mid-roll advertisements in their Stories, and in return, the creators can earn money. The amount that creators will receive depends on several factors, including how frequently they post and how much engagement they receive. This marks the first time that the platform will enter a rev share with creators.

Mid-roll ads build upon Snapchat's growing library of tools and ways for creators to monetize, which already include Spotlight payouts, the Creator Marketplace, and Creator Gifting. The addition of a rev share incentivizes and rewards the platform’s top creators for churning out engaging content. It also provides advertisers with a new way to reach audiences through creator content.

The most surprising aspect is that Instagram hasn’t yet launched something like this, as many of its creators are already creating these types of ad breaks on their own.