LinkedIn's New Politics Toggle Lets Users Decide Whether To Show Political Content In Their Newsfeed

Source: LinkedIn

LinkedIn is testing an 'Allow Political Content' toggle.

 Ryan Roslansky, CEO of LinkedIn, said in a recent interview with The Wall Street Journal that the platform is testing a new setting that will allow users to decide whether or not to display political content in their newsfeed. Users who are part of the test will now see the option to toggle on or toggle off 'Allow Political Content' in Feed Preferences. To determine political content, LinkedIn is using a combination of its editorial team and flagging specific keywords.

Who would have thought it would be LinkedIn leading the charge in enabling users to determine whether political content shows in their newsfeed or not? Although social media and politics have become somewhat entangled over the past three years, there are varying opinions on whether politics belong on social media. By giving users the option to see or not see political content, LinkedIn is able to support those who are open to seeing political content and those who don't want to see it.

According to more than half of U.S. social media users, political discussions and posts tire them out. A new feature like this will have a positive effect on some users.