Twitch Experiments With 'Creator Chat Highlights' & 'Pinned Chat' To Improve The Chat Experience

Twitch is experimenting with new ways to improve the chat experience.

First, it is expanding access to Creator Chat Highlights. Launched last year, the feature allows streamers and moderators to quickly recognize viewers and important messages and take action (e.g., welcoming a new viewer with First Time Chat Highlight).

As of this month, all streamers and moderators will be able to use the tool, including a highly-requested VIP Highlight, so streamers and moderators can pinpoint their most important viewers.

Second, it announced it’s experimenting with a Pinned Chat feature. Pinned Chat allows streamers and moderators to pin new and existing messages to the top of the chat to amplify them for an extended time. They can choose to pin messages for seconds, minutes, or until the stream ends.

Like existing pinned comment features, creators can use Pinned Chat to highlight important and relevant messages to better engage, interact, and get input from their communities. Creators who host talk-style streams, where viewers contribute with content through questions and comments, will find this valuable.

Examples of use cases are pinning announcements, interesting questions from viewers, FAQs, and Q&A.

After years of a relatively stale chat experience, Twitch is empowering streamers and moderators with new tools that create a more dynamic chat experience built on personalized engagement and interaction.