Snap Launches A New Accelerator Program For Emerging Black Creators

Source: Snap

Snap launched a new accelerator program for Black creators. Over the one-year program, Snap will provide 25 emerging Black creators, who are in the early stage of their creator journey, with mentorship and financial resources to help them become full-time, professional creators.

With partnering sponsors like Google Pixel, UNCMMN, and Westbrook Media, creators will receive new devices, hands-on experience, and financial backing. Each creator will receive $10,000 per month over the program for their creative endeavors. They also will be able to Beta test new features.

For consideration, creators can apply by filling out an application before August 12th. Snap will select creators based on their unique voice, alignment with Snap's values, and vision for their career. The program serves the latest installment in 523, the company's ecosystem of accelerators for companies and creators from underrepresented groups.

It's not a secret these days that the barriers and issues that Black creators face are plentiful, such as compensation and crediting disparities and toxic experiences. In recent years, social media platforms have come to acknowledge this and, in response, launched initiatives such as dedicated accelerator programs to give Black creators access to the necessary resources to succeed.

The program comes at the heels of Khaby Lame, surpassing Charli D'Amelio as the most-followed person on TikTok. Despite this notable feat, Lame or other popular Black creators were missing from Forbes' highest-paid lists for TikTokers and YouTubers. It further proves that even as Black creators rise in fame, their monetization opportunities are far less than their White counterparts. Lame's, combined with more programs dedicated to helping Black creators, has the potential to change this down the road.