LTK Unveils New Video Experiences Including A TikTok-Like Feed

LTK / Full-Screen Continuous Video and Daily Drops

LTK has introduced two new features: Full-Screen Continuous Video and Daily Drops.

Full-Screen Continuous Video provides a vertical, full-screen feed showcasing creator videos with product recommendations at the bottom. Users can access this feed by tapping any video on a creator’s LTK page and choose to auto-scroll or manually swipe. Daily Drops highlights shoppable video content shared by creators within the past 24 hours, displayed at the top of the app.

According to LTK, shoppers are twice as likely to purchase from video posts, and video content can increase creators' earnings by up to 46%.

Why It Matters: Full-Screen Continuous Video introduces a TikTok-like experience to LTK, offering an immersive, full-screen video feed for product discovery. Daily Drops, akin to Stories, keeps users updated with the latest content from creators. Given the additions, putting out a steady stream of new content could be the path for creators who want to enhance their visibility and earnings.

Video-First It Is: These updates make LTK more video-centric, reflecting a broader trend across digital platforms—from social media apps to streaming services to e-commerce sites. As platforms become more similar, creators benefit by being able to repurpose content across channels more easily to reach new audiences and earn money.