YouTube to Offer Podcast RSS Feed Support by Year's End

YouTube Music

By the end of this year, YouTube will support RSS feeds for podcasts on YouTube Music. This will enable creators to upload podcast episodes via an RSS feed, and users to add RSS feeds to their library within YouTube Music. Additionally, YouTube is testing a feature that would allow creators to generate video versions of their uploaded podcasts, which would be accessible on the core YouTube app and website.

Other upcoming podcast features include improved discovery and search functionalities, as well as the option for users to automatically download individual episodes instead of entire podcasts.

Why it Matters: These demonstrate YouTube's commitment to podcasting. The addition of RSS feed support will simplify the process for creators to upload podcasts. Additionally, the ability to create video versions of podcast episodes will expand creators' reach to a broader audience on YouTube. This comes at a timely juncture as audio technology company Triton Digital and YouTube announced that YouTube podcast videos will now be included in Triton's Podcast Metrics. This integration will enable creators to have a more comprehensive view of the performance of their shows.

Over the past few weeks, Spotify, Apple, and even TikTok have all announced or launched new podcast features for creators, further intensifying the competition within the podcasting landscape.