Pinterest Unveils New AI & Automation Tools for Advertisers
Pinterest / Performance+ Suite
Pinterest announced new AI and automation tools for advertisers during Pinterest Presents 2024, its annual advertiser summit:
Pinterest Performance+: A suite of AI and automation tools designed to drive lower-funnel results. It includes Performance+ campaigns, which automatically set up, monitor, and optimize campaigns, and Performance+ creative, which leverages generative AI to generate backgrounds for product Pins, creating personalized lifestyle imagery.
Promotions: Users will receive personalized promotions and sales across Search and Home Feeds based on their search history and pinned content. Additionally, a new Deals ads module will make ads more prominent.
Why It Matters: Pinterest is aligning with the trend of other advertising platforms by integrating more AI into its offerings. Performance+ will streamline campaign setup, simplify campaign management, and drive desired results, while Promotions will help shoppers discover and take advantage of enticing deals. Timed perfectly for the holiday season, Pinterest is reinforcing its commitment to becoming a full-funnel platform for advertisers.
