TikTok Introduces Flip Stories to Allow Creators to Share Unlockable Content With Their Followers

TikTok / Flip Stories 

TikTok introduced Flip Stories, a new feature that allows creators to add a second side to their Stories, which can be unlocked with a simple flip. Viewers can access Flip Stories by pressing a "Hold to Flip" button on the first slide, revealing hidden content on the second slide. Additionally, creators will have the ability to see which viewers engaged with this feature.

Why It Matters: Flip Stories offer creators a fun, interactive way to engage with their followers through TikTok Stories. This feature supports various creative use cases, such as before-and-after photos, announcements, sneak peeks, and reveals.

Brands can incorporate Flip Stories into their influencer marketing campaigns. For example, creators could share limited promo codes hidden on the second slide of their content. A creator might showcase a product on the first slide and then reward their followers with a promo code on the second slide, encouraging interaction and increasing the likelihood of conversions.

Flip Stories also draw inspiration from Instagram’s Frames and Reveal stickers. While Frames allow users to reveal photos by shaking their device, similar to a Polaroid developing, Reveal enables users to post hidden Stories that followers can unlock by sending a direct message. While these features operate differently, they both engage a creator’s network by requiring interaction to unlock content.