Amazon Rolls Out Collages for Influencer Storefronts

Amazon / Collages for Storefronts 

Amazon has rolled out Collages for Storefronts, a new feature for creators in the Amazon Influencer Program. Creators can now design collages directly from their Storefront using templates and selecting products from their orders, Idea Lists, browse history, or subscriptions. They can resize products, add text, choose fonts and background colors, and preview their collage before publishing.

Why It Matters: Amazon is the latest platform to jump on the collage bandwagon, following in the footsteps of Pinterest. Collage content has long been popular among creators for Amazon product recommendations, but it was often done manually and outside the platform, raising questions about compliance with Amazon’s guidelines. With this native feature, creators can now produce collage content directly in the Amazon app, making the process more seamless and aligned with platform standards.

This new tool enhances convenience for creators, allowing them to easily access and add products they’ve ordered or interacted with on Amazon. Expect to see a surge in collage content, especially as creators gear up for the holiday season, using this format to highlight gift guides and shopping ideas.

Collages are just one of the many new features Amazon has launched recently. Other notable updates include scheduling for Shoppable Videos, the ability to search Storefronts, and Pin to Top, which lets users pin up to four pieces of content to their Storefronts.