Pinterest Reveals Searches For NFT Artwork On The App Have Increased Significantly

Source: Pinterest

The number of Pinterest users interested in NFTs is growing.

In a recent episode of Means of Creation, Pinterest Global Head of Content & Creators, Silvia Oviedo Lopez, revealed that searches for NFT artwork on Pinterest have increased sevenfold since the summer. She said that people are coming to the platform to discover NFT art, find educational resources related to NFTs, and be inspired by others.

Pinterest is essentially a visual search engine, so it's not surprising that users are searching for NFT related topics. Of all the social media platforms, Pinterest would be the most natural to support NFTs, whether through integrations with NFT marketplaces like OpenSea or launching its own marketplace. Considering that Pinterest is a destination for discovery, inspiration, and purchasing, as well as a growing Gen Z userbase, NFTs would be well suited for the Pinterest experience.

Having recently launched TwoTwenty, a division that drives innovation on the platform, we should expect Pinterest to capitalize on NFTs in some form over the coming months.