Pinterest Enhances Creator Discovery With New ‘Profiles’ Tab In Search

With a new update to its search feature, Pinterest is making it easier to find creators.

A new Profiles tab within search lets users discover creators by their names or by the type of products and content they share.

From the Profiles tab, users can enter a creator's name, keywords, or product type, and a list of relevant creators will appear. For instance, if you search for "New England travel," you will see a list of creators whose bios or captions contain these keywords. 

By providing additional ways for users to discover creators, Profiles enhances the discovery of creators. 

This is useful not only for Pinners who want to find creators based on the type of content they are interested in, but also for brands who want to partner with creators within a specific niche. Plus, creators benefit from increased discovery potential and exposure, which can help them gain new followers or secure a branded content deal.

Profiles is part of a larger trend of social media platforms rolling out new ways for users to discover more creators and content, while also helping creators get in front of the right audiences.

Pinterest also boosted its creator discovery capabilities this past fall with the launch of Watch, a full-screen, vertical feed that mimics TikTok's For You feed. Consisting of Idea Pins, the platform’s Stories meets short-form video feature, Watch has been instrumental in helping Pinners reach new audiences. 

Consider leveraging the new search experience if you are looking for new creators to be inspired by or sourcing creators within a niche for your influencer marketing campaign.