Pinterest Announces New Shopping Features During ‘Pinterest Presents’

Source: Pinterest

Pinterest announced a number of new features for the year.

During Pinterest Presents 2022, the platform's annual global advertising summit, Pinterest announced new features like Your Shop, a new shopping experience tailored to Pinners based on their activity and preferences, and Checkout, a way for users to discover and shop products without leaving Pinterest. It also noted that it will be launching updates for Pinterest Trends, its trends tool. Brands will soon be able to access new features for it such as real-time search data, more trend types, more granular audience tools, and personalized trend recommendations.

Pinterest expands its social commerce capabilities with these new features that make it easier for brands to reach consumers and for consumers to take action on product and brand discovery. The platform’s continued investments in shopping shouldn’t be ignored by brands or creators as each update it makes removes friction from the shopping journey.