Pinterest Makes Its Foray Into Streaming With New ‘Deliciously Entertaining’ Show

Pinterest Pinterest is set to debut a new streaming show, Deliciously Entertaining, developed in collaboration with Tastemade, marking the platform's entry into the streaming space. The cooking and lifestyle series, hosted by cookbook author Danni Rose, will premiere on the Tastemade streaming channel on February 23rd.

Featuring 10 episodes, the show will showcase a lineup of guests, including Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris, and Joy Cho, who will explore cooking and DIY projects inspired by content found on Pinterest.

Viewers will also be able to shop products to recreate meals and projects by scanning an on-screen QR code that links to a shoppable Pinterest board. The season finale will include a special 'Shop the Show' companion episode debuting on Amazon Live.

Why It Matters: Deliciously Entertaining marks Pinterest's foray into streaming, aligning with the trend of social media platforms expanding onto larger screens, as seen with YouTube and TikTok. Taking a different route, Pinterest is leveraging its platform's unique trends and content to create a show that extends the Pinterest experience while also contributing to its social commerce initiatives through off-platform, streaming content.

The collaboration with Tastemade highlights the growing importance of publisher partnerships for social media platforms alongside creators. Creators are core to driving engagement, yet platforms have recognized the instrumental role of publishers in producing certain types of content, resulting in a blurring of the lines between creators and publishers.