Pinterest Increases Video Uploads To Five Minutes
Source: Pinterest
Pinterest increased the maximum length for video uploads to five minutes, up from the previous one-minute limit, following in the footsteps of TikTok, which increased video uploads to 10 minutes last March.
How It Benefits Creators, Viewers & Pinterest
The expanded video length capacity now empowers creators to share more video content, like long-form videos on YouTube. This means that creators no longer need to string together multiple videos in their Idea Pins to share video content beyond 60 seconds.
This move will be welcomed by both creators and viewers, especially with the growing popularity of video content on the platform. Last quarter, Pinterest saw a 30% increase in video content, driven largely by Gen Z, which accounted for nearly half of all new videos pinned in Q4.
New Ad Offerings & Creator Monetization
As more creators start to use longer videos, Pinterest may have the opportunity to launch new ad offerings, such as mid-roll ads, which could help the platform increase its ad revenue. This could also lead to the launch of an ad revenue share program with creators, where creators who turn on ads for their videos receive a portion of ad revenue.
As we see with the recently launched YouTube Shorts monetization program, this form of creator monetization can be powerful in getting existing creators to churn out more content and bring new creators to the platform.
What Else Is New
Pinterest has kicked off 2023 with a series of exciting initiatives, including a partnership with Condé Nast Entertainment for the production of 160 exclusive videos for key seasonal and cultural moments. In addition, it launched Find Your Routes, a curated Black travel hub, and a new version of Pinterest Academy.
Plus, 50 Cent revealed he is a Pinterest user – it's a great example of how social media userbases expand beyond what the masses perceive them to be.
